For gift shops catering to foreign tourists, offering products made in that country seemed to increase the products value.
If you were coming to my part of Pennsylvania or to New England (or southern Canada I would suggest picking up locally made maple syrup, from local trees.
Enthusiastic shoppers: are worth pursuing by tourism practitioners as a niche market because they are highly profitable, but they are more demanding of craftsmanship, cultural linkage, and sensuous appreciation.Only one New York store had a 30-day money-back guarantee with receipt policy and one Ontario store said that everything they sold was guaranteed.In fact, Weidenfeld (2013) and Prokkola (2007) suggest that the process of cross-border regionalization transforms national borderlands into tourism landscapes.As most of the souvenir/gift shops were not rated very high on price reduction strategies such as group discounts, coupons, and value bundling, there may be opportunities to utilize these tactics to increase store traffic.3, perhaps the most collected souvenirs by tourists are photographs as a medium to document specific events and places for future reference.Although tests of significance cannot be realized because of the small number of cases, a closer analysis of these tables reveals that there are more similarities than differences in marketing strategy variables in the three regions.32Both television and radio advertising were used by less than half of the gift shops in New York and Ontario, but none of the Quebec stores reported using the broadcast media.Look for owner-run shops, not chain stores.After carefully studying the Tommy 's acquisitions (a fragment of shell, a spike and badge from a German helmet he produced a cord with the ears of enemy soldiers he claimed to have killed.Souvenirs might take the form of T-shirts, authentic handcrafted items, antiques, key chains, miniature replicas of landmarks, or various other objects.Bringing back omiyage from trips to co-workers and families is a social obligation, and can be considered a form of apology for the traveller's absence.You will get stories as well as a souvenir.The strongest marketing strategy categories of the New York stores were the product and place-location variables.
11Product selection and in-store atmosphere should match target shoppers expectations, since these can influence tourists emotions and behaviours related to shopping (Timothy, 2005).
Finally, outdoor signage is critical to attracting tourists and New York stores would benefit from increasing their visibility with better outdoor signage.
The marketing strategy variables on which the Ontario stores were rated highest and on which they earned a minimum.0 (out of a possible.0) in descending order were: number of product lines (4.273 site evaluation (4.273 location appearance (4.182 guest services (4.182 competitive.
20The trainer and trainees performed a walk-through of the research process prior to visiting the gift shops to ensure their understanding and consistent implementation of the data collection.
(5) Generally, all store personnel in the three regions were knowledgeable about their products.